Agam Rudberg

Rudberg was born and raised in Moshav Ramat Tzvi in the Galilee, where her family had a dairy farm.[4] Her father died when she was ten, leaving her mother to raise four children and manage the farm.[4] She later recalled that her mother supported her pursuit of advertising work despite the family’s difficult circumstances.[4]

Her interest in acting began in childhood: at ten, she brought her mother an advertisement seeking children for commercials.[2] Traveling from Ramat Tzvi to Tel Aviv required four buses, and she carried exactly 50 shekels to cover the fare.[2] “If I didn’t bring a sandwich, I wouldn’t eat that day,” she recalled.[2] Her appearance in a Cherry Coke commercial in 2001 marked the beginning of her professional career.[2]

In the 2002 production Aba Shachor Lavan (Black-and-White Father), Rudberg played Michal, a teenager seeking to reconnect with her father after he returns to religious observance and disappears from her life.[2] Dan Toren played the father.[2]

From 2003 to 2005, she portrayed Shirley Barzilai in the Channel 2 telenovela Ahava Me’ever LaPina (Love Around the Corner), which ran for 290 episodes.[2] She moved to live with relatives in Tel Aviv during filming.[2] Shirley’s storyline included sexual assault by her partner.[2] Reflecting on this stage of her career, Rudberg said: “I don’t apologize for doing telenovelas. I’m an actress, and my purpose is to entertain.”[2]

Rudberg joined the IDF’s Military Theatre in 2005 and appeared in HaHayal Haze Hu Ani (This Soldier Is Me), playing a soldier who says she was raped.[2] She later described her military work as including a touring play and hosting events for overseas donors to the IDF.[5] Her compulsory service also affected her civilian career: after she was selected for the lead in Queen of the Class, filming was postponed until March because she could not obtain release from the IDF for the production.[1]

After her army service, Rudberg lived in New York for two years, studied acting, and appeared in two stage productions.[4][5] She then returned to Israel to study at Yoram Loewenstein’s acting school.[4] Having decided that she wanted to attend that school, she waited a year when registration had already closed rather than audition elsewhere.[4]

Rudberg regarded joining Beit Lessin Theatre in 2013 as a significant career milestone.[5] In Nina Raine’s Tribes, she played Sylvia, a young woman who loses her hearing, and performed entire scenes in sign language.[4][5] She described Sylvia as particularly close to her, explaining that the character’s fear of dependence and of being seen as impaired resonated with her.[4]

She also appeared in Beit Lessin’s revival of Moshe Shamir’s He Walked Through the Fields, whose cast included her in 2017.[6] In a 2024 interview, she discussed appearing in the theater’s Sipur Ahava (Love Story), a play about two women who fall in love.[5] By 2026, she said she had taken a break from theater while raising her two young daughters and working on screen projects.[7]

Rudberg’s television work expanded into adult drama with Zohar in Pzueim BaRosh in 2013 and Dana Riskin, an ambitious doctor, in the fantasy medical drama Metim LeRega in 2014.[2] Both performances received favorable reviews.[2]

For the 2020 miniseries Anat Elimelech: The Most Beautiful Girl in Jerusalem, she portrayed model and actress Anat Elimelech.[2] In preparing for the role, Rudberg worked with Elimelech’s family, who shared personal possessions and details about her clothing, jewelry, and perfume.[2] With the family’s permission, she wore Elimelech’s earrings and clothes and used the perfume Elimelech had worn.[5]

In the 2020 comedy series Hazarot (Rehearsals), Rudberg played Maya Gutman, an actress seeking recognition as a serious performer.[2] The role drew on similarities between the character and Rudberg’s public image.[2]

In 2024, Rudberg said she was filming Patrick, a television series starring Shalom Assayag.[5] She also identified Indal, a HOT series about police racism against Ethiopians, as an upcoming project at the time.[5] In 2025, she was among the actors appearing in Israeli student films included in that year’s Tel Aviv International Student Film Festival.[8]

In 2026, Rudberg played Dina in the KAN 11 sports dramedy Kol Ha’ima’ot Meshakrot, rendered in English as All Mothers Lie or All Moms Lie.[7][9] Dina is a researcher and a member of a mothers’ sports team, characterized as “relentlessly positive.”[9] Her storyline concerns quiet, controlling abuse by her husband and her growing recognition of the relationship’s toxicity through joining the group of mothers.[7]

Rudberg became the host of Double on the Money, a KAN 11 reality program in which pairs receive 500 shekels and attempt to double the amount repeatedly through business ideas and initiatives, competing for a quarter-million-shekel prize.[7] It was the Israeli Public Broadcasting Corporation’s first reality program and her first significant television-hosting role.[7] She said she had previously declined a reality-hosting offer because the program did not reflect her values.[7]

Her business interests also included real estate and acting education.[4] In 2016, she said she had begun investing in property at age 20 and preferred investments she could physically inspect.[4] With her then-partner, actor Gal Amitai, she established a youth acting studio.[4] At the time of the interview, it had 70 students across two locations, in central Israel and the south, and Rudberg taught there herself.[4]

In April 2021, Rudberg won the Israeli Television Academy award for Supporting Actress in a Comedy Series for playing Maya Gutman in Hazarot.[3] She also donated her salary from Anat Elimelech: The Most Beautiful Girl in Jerusalem to a shelter for battered women in southern Israel.[2]

A 2004 Skechers youth-fashion commercial featuring Rudberg was rejected for broadcast by the Second Authority for Television and Radio, which objected to sexualized and violent elements.[2] A softened version was subsequently approved.[2] Rudberg defended the advertisement as humorous rather than sexual, saying that only someone with a “dirty mind” would interpret it sexually.[2]