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Eretz Yisrael Shelanu

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01In brief

Eretz Yisrael Shelanu (“Our Land of Israel”) is an Israeli right-wing political party and movement whose founding was announced by Baruch Marzel and Rabbi Sholom Dov Wolpo in December 2008, opposing settlement evacuations and territorial concessions. It sponsored advertisements on 200 Jerusalem buses in April 2010 depicting a reconstructed Jewish Temple above the Dome of the Rock. The party participated in the National Union electoral alliance, while later election reporting also identifies a registered party of the same name operating within Otzma Yehudit.

02Overview

Opposition to territorial compromise and the evacuation of Jewish settlements was central to Eretz Yisrael Shelanu’s founding announcements.[1][5] Wolpo presented the proposed party as a response to what he regarded as other parties’ abandonment of the struggle to preserve the whole Land of Israel.[5] At the December 2008 launch in Jerusalem, he and Marzel criticized Habayit Hayehudi for failing, in their view, to represent its constituency and resist settlement evacuations.[1]

The organization joined the National Union before the 2009 election.[6] It subsequently conducted public campaigns involving Jerusalem’s Temple imagery and demands for an apology over the Gaza disengagement.[2][7] Its parliamentary representative in the National Union was Michael Ben-Ari, who entered the 18th Knesset after occupying fourth place on the alliance’s list.[6]

03Origins and History

Accounts of Eretz Yisrael Shelanu’s formation emphasize different figures. One account describes the organization as the 2008 relaunch of Baruch Marzel’s National Jewish Front after Marzel formed an alliance with Rabbi Sholom Dov Wolpo.[6] Another attributes its formation before the 2009 election to Michael Ben-Ari and a group of Chabad Hasidim.[8] The predecessor National Jewish Front had been established by right-wing religious-Zionist activists angered by what they considered the National Religious Party’s weakness over disengagement.[3] Marzel, its leader, had previously been a senior Kach activist.[6]

In November 2008, Wolpo and like-minded activists announced plans for a new electoral list.[5] Wolpo had ties both to Chabad communities that regarded the late Rabbi Menachem Mendel Schneerson as the Messiah and to right-wing settler circles that included Marzel’s Jewish Front.[5] He said that he and Marzel would probably join forces, but also offered to abandon a separate list if Habayit Hayehudi promised not to enter a government planning territorial compromises.[5]

Marzel and Wolpo announced Eretz Yisrael Shelanu’s founding at a Jerusalem press conference in December 2008 and said it would contest the approaching Knesset election.[1] Wolpo also headed SOS Israel, an organization opposing peace agreements that involved land concessions.[1]

For the 2009 election, Eretz Yisrael Shelanu joined the National Union, with Ben-Ari placed fourth on the joint list.[6] The alliance included Hatikva and Moledet as well as Tkuma and Eretz Yisrael Shelanu.[9] It won four seats, bringing Ben-Ari into the Knesset, but Benjamin Netanyahu did not include the alliance in his governing coalition.[3][6]

In 2012, Eretz Yisrael Shelanu and Hatikva announced that they would leave the National Union and form Otzma LeYisrael.[10] By November, Ben-Ari had quit Eretz Yisrael Shelanu as the National Union’s structure changed.[11] Following unsuccessful negotiations with Tkuma, he and MK Arieh Eldad broke from the National Union and formed Strong Israel, known in Hebrew as Otzma L’Israel, with Eldad heading its list.[11] Their new party did not pass the electoral threshold in the following election.[8]

04Political Activity and Campaigns

A weekly newsletter bearing the name Eretz Yisrael Shelanu was distributed through synagogues in 2008 by the World Headquarters for the Salvation of the People and the Land.[12] One week’s planned distribution was 100,000 copies.[12] The newsletter carried remarks by Rabbi Dov Lior criticizing the Gaza disengagement and restrictions on construction and settlement, and calling on soldiers to refuse orders to evacuate Jewish settlements.[12]

In April 2010, Eretz Israel Shelanu sponsored advertisements on 200 Jerusalem city buses showing a reconstructed Jewish Temple above the Dome of the Rock.[2] Most of the buses carrying the advertisements were assigned to routes in East Jerusalem.[2]

In 2011, Wolpo, then identified as the movement’s chairman, sent Yoav Gallant an open letter demanding an apology for his role in the 2005 disengagement from Gaza.[7] Under the campaign slogan “There is judgment and a judge,” Wolpo argued that the investigations then facing Gallant gave particular meaning to the idea of measure for measure.[7] Shai Gefen, the movement’s director-general and one of the campaign’s initiators, also called on Gallant to apologize publicly to displaced residents and to the public.[7]

An electoral list using the Eretz Yisrael Shelanu name in 2019 supported sovereignty over the whole Land of Israel and presented care for bereaved families, disabled veterans and elderly people as priorities.[13] Its chairman, Rafi Lavangerund, advocated the death penalty for terrorists, demolition of terrorists’ homes and deportation of their families.[13]

05Significance and Later Electoral Use

Eretz Yisrael Shelanu’s participation in the National Union gave it parliamentary representation through Ben-Ari during the 18th Knesset.[6] His subsequent departure from both the party and the National Union preceded his electoral partnership with Eldad in Strong Israel.[11][8]

The name also appeared in later electoral arrangements associated with Otzma Yehudit.[4][14] In reporting on the 2022 Knesset, Eretz Yisrael Shelanu was identified as a party headed by MK Yitzhak Wasserlauf that operated within Otzma Yehudit, rather than as an independent parliamentary faction.[4]

The election list submitted by Itamar Ben-Gvir in 2026 included two registered parties, Otzma Yehudit and Eretz Yisrael Shelanu.[14] Yitzhak Wasserlauf and Yitzhak Kroizer were placed under the latter party even though they operated within Otzma Yehudit; the separate registration provided a basis for separate party financing.[14] These later references concern the electoral use of the registered party name and do not by themselves establish continuity with every activity of the 2008–2009 movement.[14]

06Controversies

The 2010 Jerusalem bus advertisements provoked criticism and threats toward the bus company, after which the franchiser removed them.[2] At the party’s emergence in 2008, Peace Now secretary-general Yariv Oppenheimer announced that his organization would challenge its registration, citing Wolpo’s public calls for soldiers to refuse evacuation orders and for settlement activity as grounds for the proposed appeal.[5]

A state comptroller audit covering March 2009 through December 2010 found that Eretz Yisrael Shelanu had not managed its finances correctly and had failed to maintain documentation of expenditures.[15] The party faced a reduction in state funding after receiving no positive audit report.[15] Spokesman Itamar Ben-Gvir characterized the shortcomings as technical, said the party would learn from the criticism, and explained that it had not understood all the rules during its first period in the Knesset.[15]

Sources

  1. 1Ynetnews, Marzel, Rabbi Wolpo to run for Knesset, accessed on November 6, 2026.
  2. 2U.S. Department of State, Israel and the Occupied Territories, accessed on November 6, 2026.
  3. 3University of Haifa Herzl Institute, accessed on November 6, 2026.
  4. 4Calcalist, The price the public will pay for the split in Religious Zionism, accessed on November 6, 2026.
  5. 5The Jerusalem Post, New right-wing party aims to promote Greater Israel, accessed on November 6, 2026.
  6. 6Ynet, Kahanist roots and racism: this is how the party Netanyahu is working hard to bring into the Knesset was born, accessed on November 6, 2026.
  7. 7Ynet, The right: The Gallant affair—punishment for his part in the disengagement, accessed on November 6, 2026.
  8. 8Globes, How did Otzma Yehudit explain all the times it did not enter the Knesset?, accessed on November 6, 2026.
  9. 9Jewish Virtual Library, Religious Zionism Party (formerly Tkuma), accessed on November 6, 2026.
  10. 10Jewish Virtual Library, Hatikva Political Party, accessed on November 6, 2026.
  11. 11The Jerusalem Post, Eldad, Ben-Ari form new party: Strong Israel, accessed on November 6, 2026.
  12. 12Ynet, Rabbi Lior: Do not employ Arabs or sell them homes, accessed on November 6, 2026.
  13. 13Ynet, "You and I," a change in education, and the candidate who does not give up: the parties fighting for your vote, accessed on November 6, 2026.
  14. 14Calcalist, The state will pay another 20 million shekels because of election-financing schemes by Netanyahu, Sa'ar, Smotrich and Ben-Gvir, accessed on November 6, 2026.
  15. 15The Jerusalem Post, State Comptroller: Knesset factions misused state funds, accessed on November 6, 2026.

IsraelPedia Question & Answers

  • What is Eretz Yisrael Shelanu?

    Eretz Yisrael Shelanu (“Our Land of Israel”) is an Israeli right-wing political party and movement founded by Baruch Marzel and Rabbi Sholom Dov Wolpo in December 2008. It opposed settlement evacuations and territorial concessions, and joined the National Union electoral alliance. The name was also used later for a registered party operating within Otzma Yehudit.

  • How did Eretz Yisrael Shelanu participate in the 2009 election?

    Eretz Yisrael Shelanu joined the National Union for the 2009 election, with Michael Ben-Ari fourth on the alliance’s list. The National Union won four seats, bringing Ben-Ari into the Knesset, but Benjamin Netanyahu did not include the alliance in his governing coalition.

  • What did Eretz Yisrael Shelanu’s 2010 bus advertisements show?

    Eretz Yisrael Shelanu sponsored advertisements on 200 Jerusalem city buses in April 2010 showing a reconstructed Jewish Temple above the Dome of the Rock. Most of the buses carrying the advertisements were assigned to routes in East Jerusalem. The campaign prompted criticism and threats toward the bus company, and the franchiser removed the advertisements.

  • What happened to Eretz Yisrael Shelanu after it joined the National Union?

    In 2012, Eretz Yisrael Shelanu and Hatikva announced plans to leave the National Union and form Otzma LeYisrael. Later that year, Michael Ben-Ari quit Eretz Yisrael Shelanu as the National Union’s structure changed. After unsuccessful negotiations with Tkuma, Ben-Ari and MK Arieh Eldad formed Strong Israel, known in Hebrew as Otzma L’Israel; the party did not pass the electoral threshold in the following election.

  • What campaigns did Eretz Yisrael Shelanu run over the Gaza disengagement?

    Eretz Yisrael Shelanu circulated a weekly newsletter in 2008 that criticized the Gaza disengagement and called on soldiers to refuse orders to evacuate Jewish settlements. In 2011, movement chairman Sholom Dov Wolpo demanded that Yoav Gallant apologize for his role in the 2005 disengagement. The campaign also called on Gallant to apologize publicly to displaced residents and the public.

  • What did the state comptroller find about Eretz Yisrael Shelanu’s finances?

    A state comptroller audit covering March 2009 through December 2010 found that Eretz Yisrael Shelanu had not managed its finances correctly and had failed to document expenditures. The party faced a reduction in state funding after receiving no positive audit report. Spokesman Itamar Ben-Gvir described the shortcomings as technical and said the party would learn from the criticism.

  • How was the Eretz Yisrael Shelanu name used in later elections?

    In reporting on the 2022 Knesset, Eretz Yisrael Shelanu was identified as a party headed by MK Yitzhak Wasserlauf that operated within Otzma Yehudit, rather than as an independent parliamentary faction. The 2026 election list submitted by Itamar Ben-Gvir included Eretz Yisrael Shelanu as a registered party alongside Otzma Yehudit. The separate registration provided a basis for separate party financing.